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The Farmer and the Dell: Technology for Good Food

How can technology help get more healthy, fair, affordable, green food to consumers? See five promising new technologies that help to get more Good Food into the food system.

September 15, 2011: The Farmer and the Dell®: Technology for Good Food


How can technology help get more healthy, fair, affordable, green food to consumers?

See five promising new technologies that help to get more Good Food into the food system. Each of these technologies represents a different method of bolstering regional food systems. The tools focus on the needs of many different actors in the food system: producers, aggregators, and even consumers.

The panelists share what their tool does, why their technology will significantly improve regional food systems, and address the question that many have - is your model sustainable as a business?

A large block of time is reserved for audience questions, moderated by Food + Tech Connect editor Danielle Gould.

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Download the slides (PDF)

Presenter Bios

Danielle Gould (Food Tech Connect)

Danielle GouldDanielle Gould is the founder of Food+Tech Connect, an information company that connects innovators at the intersection of food and information technology. Her expertise includes food systems, urban agriculture, open government, open research, the semantic web, open innovation, social entrepreneurship, and social media. Danielle consults on data strategy, digital brand management, consumer engagement, strategic investment and collaboration.


Giulia Stellari (AgSquared)

Giulia StellariGiulia Stellari co- founded AgSquared –with Jeff Froikin Gordon –to bring farm planning, management and record keeping tools to small farmers. The inspiration for AgSquared was born while she and Jeff were in graduate school at Cornell where they both worked in a plant breeding lab and spent many evenings together discussing agriculture and technology.

While at Cornell, Giulia researched the biochemistry and genetics of pungency – that is hotness - in peppers, receiving a Ph.D. in Plant Molecular Biology and Genetics in 2009. Her fascination with plants began while working in a lab as an undergraduate at Harvard which grew into a fascination in crop diversity and production.

John Bailey (Top 10 Produce)

John BaileyJohn Bailey is an attorney advocate for independent growers.  In 2009, Bailey created Top 10 Produce LLC to serve as a brand holding company for an exclusively local brand: “Top 10”.  The local Top 10 brand allowed otherwise independent-minded local growers in the Salinas Valley to legally join forces to achieve economies of scale.  By unifying under a common brand, these independent local growers market themselves to local consumers through social media accessed by smartphone applications capable of scanning item level barcodes.  Top 10 Produce LLC has since grown this concept nationwide under a regional brand called “Locale” with the help of a competitive Small Business Innovation Research Grant awarded the USDA, and with generous complementary marketing support provided by ShopSavvy, Inc., the creator of the ShopSavvy, the #1 mobile shopping application for smartphones globally.

Laura Theis  (Idaho’s Bounty)

Laura TheissLaura’s upbringing in a small farming town in western Wisconsin led her to value landscapes, the outdoors, and community involvement.  After finishing a B.S. Landscape Architecture at UW-Madison, through an AmeriCorps position in Ketchum, Idaho, Laura has been brought back ‘full-circle’ to farmers and community she grew up with.  An integral founding member of Idaho’s Bounty Co-op, Laura works with the Co-op in member business, producer communication / training.  She continues to help develop software systems that support the Online Food Market of Idaho’s Bounty.

Erica Block (Local Orbit)

Erika BlockErika Block is the founder of Local Orbit, a web service that makes it easy for people to buy and sell local food.  Local Orbit provides online marketing, sales, logistics and inventory management for food hubs, entrepreneurs, farmers, institutions and community groups working to increase local and regional food distribution.  Local Orbit’s back office tools help people leverage their existing physical resources and networks.  Buyers get streamlined purchasing from multiple sellers and a direct, traceable supply chain. Everyone gets a more efficient, equitable and sustainable food system.

Prior to Local Orbit, Erika founded and ran an entrepreneurial arts organization, overseeing programming, board development, marketing and financial management. She managed cross-sector partnerships and projects in the US, Great Britain and South Africa.  Erika also led the renovation of a vacant building in Detroit into a theater, gallery and bar, working with vendors to source local food for events. Throughout her career, she has created collaborative environments that facilitate learning and action.  Awards include Crain's Detroit Business 40 Under 40 and the GLEQ Spirit of Entrepreneurship. She has an MFA from Columbia, studied at NYU’s Interactive Telecommunication Program, and learned from her family of fruit peddlers, meat processors, restaurant owners and wholesalers.

Cara Rosaen (Real Time Farms)

Cara RosaenCara Rosaen is the Co-Founder and Director of Vegetable Outreach for the crowd-sourced nationwide food guide Started in Spring 2010, Real Time Farms provides one location where we can all learn where our food comes from, whether staying in or eating out, so we can find food we trust.

Following her graduate studies in health behavior change, Cara began searching for her dream job.  Her work with a Palo-Alto based health start-up and then, her own nationwide found art jewelry business, Sweet Plum Vintage, prepared her well for starting her dream company, Real Time Farms, with her husband and business partner, former Google Android engineer, Karl Rosaen.

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