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Want to Get Results? You Get What You Measure!

How to use good measurement to focus strategic planning.

January 20, 2011


What you measure IS what you get!

Strategic planning directs action toward measurable goals while creating a powerful framework for planning and evaluation. This webinar presents a taste of the acclaimed You Get What You Measure® planning process. You’ll learn crucial measurement vocabulary and how to develop goals and involve stakeholders in the process of measurement.  By developing your capacity to determine where you are and focus your energy on actions that will take you where you want to go, you can help to ensure the vitality and resilience of your community or organization.

You Get What You Measure® is a facilitated group process developed by Yellow Wood Associates which integrates systems thinking into strategic planning, identifies key leverage indicators and aligns actions to achieve goals. This inclusive, values-based strategic planning and evaluation process, which the National Good Food Network itself has used, identifies indicators and develops measures of progress. Watch the webinar to see how this powerful tool for personal and organizational development, reflection and learning can be used to vault your Good Food work to new heights.

Webinar Recording



Presenter slides (pdf)


Presenter Bio

Melissa LevyMelissa Levy has been an Associate of Yellow Wood Associates, Inc. since May 2003.  Yellow Wood is the managing grantee of the Ford Foundation’s Wealth Creation in Rural Communities initiative; as part of that work, Melissa currently coaches Alabama and Mississippi value chain exploration grantees and provides measurement and other technical assistance to Central Appalachian grantees. Melissa’s other recent project work includes evaluating a workforce development program in Wisconsin, conducting a study of the environmental sector in Vermont, and working with the Vermont Community Foundation and United Way of Addison County to introduce You Get What You Measure® modules to their grantees. Melissa is the co-author of a forthcoming paper, Measuring Community Wealth.
Some of Melissa’s prior work includes managing the Economic Development Digest as well as various research projects at the National Association of Development Organizations (NADO). She also worked at Co-op America (now Green America), helping environmentally and socially responsible businesses to emerge and succeed. Melissa received her Bachelor’s degree in Environmental Studies from the State University of New York at Binghamton and her Master of Science degree in Natural Resource Planning from the University of Vermont. She lives in Hinesburg, Vermont where she serves as Chair of the Hinesburg Conservation Commission.

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