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PDF Knowledge Organic Marketing Resources: Marketing an Business Guide
Market resources for organic food and fiber products, including organic prices, sales data, market trends, and other market data, organic trade associations, ...
PDF Knowledge Pork: Marketing Alternatives
This publication suggests that sustainable hog producers consider alternative marketing approaches for their pork. Direct marketing and niche markets are among ...
PDF Knowledge Beef Marketing Alternatives
This publication explores marketing alternatives for small-scale cattle ranchers who would like to add value to the beef they produce.
PDF Knowledge A Pig's Tale: Marketing Stories for New Value Chains
This speech explores whether niche markets promise advantages to producers, if they can be expanded to provide opportunities for more producers, and if they ...
PDF Knowledge Agriculture of the Middle
This presentation outlines the bifurcation of the American food systems, value chains, what can be learned from existing regional value chains, and developing ...
PDF Knowledge The Whole(sale) Deal
Eugene, Oregon-based Organically Grown Company is the largest wholesaler of organic produce in the Pacific Northwest. For more than two decades, they've ...
PDF Knowledge Northwest Michigan's Farm Factor: Economic Impacts, Challenges, and Opportunities
This report documents the economic impact of agriculture in a six-county region of Michigan’s northwest Lower Peninsula, explores opportunities for improving ...
PDF Knowledge Internet Buying Clubs Combine Emerging Technologies and Community Values
Two entrepreneurs committed to the local food movement are about to make their marketing models available to the public.
PDF Knowledge Marketing Organic Grains
Organic grain and oilseed markets are growing, and organic grains can be successfully marketed at premium prices. This publication focuses on food grains, ...
PDF Knowledge Making Value Chains Work: Best Practices for Success - Workshop Proceedings
This document provides a synthesis of the proceedings of the April 2008 Making Value Chains Work: Best Practices for Success Workshop.
PDF Knowledge See the Local Difference: Regional Food Systems Become Essential Ingredient for Michigan's Future
Provides a tour of the emerging good food system in Michigan: How it is taking shape, what it contributes, and how local and state leaders can pitch in to both ...
PDF Knowledge Developing your pricing plan
A four-part series (here combined into one document) describing how to develop a pricing plan. A pricing plan can help you determine accurate production costs ...
PDF Knowledge Institutional buying models and local food markets: The Iowa experience
This paper provides a brief overview of several models of institutional food buying projects in Iowa and critical factors that make these systems work - both ...
PDF Knowledge Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa
We study business organization and coordination of specialty-market hog production using a comparative analysis of two Iowa pork niche-marketing firms. We ...
PDF Knowledge Innovative Model: Small Grower and Retailer Collaborations
How a network of small farms united under a common brand to supply a chain of grocery stores with a competitive range of local products. This is the case study ...
PDF Knowledge The ABCs of Marketing to Restaurants
This article discusses marketing to restaurants-- how to break into the restaurant market, the kinds of restaurants that are interested in local produce, how ...
PDF Knowledge Characterizing Optimal Business Conditions for Commerce Between Farmers and SYSCO - Phase 2
A study of the business dynamics between SYSCO, a national distributor of products to the food service industry, and three Iowa-based, small-to-midsize food ...
PDF Knowledge Evaluating a Rural Enterprise: Marketing and Business Guide
Evaluating an enterprise boils down to asking a series of good questions. Among these questions are: Do I have the resources to do this? Do I really want to ...
PDF Knowledge Ecolabel Value Assessment Phase 2: Consumer and Food Business Perceptions of Local Foods
This report discusses the results of the second phase of a pilot project studying ecolabels and consumer perceptions of locally grown foods. Study objectives ...
Page If You Build It, Will They Come? Consumer Behavior Concepts for Effective Marketing of Healthy Food
This webinar explores, at an introductory level, how one may adapt what we know about marketing and consumer behavior to create positive social change. The ...
Page The Farmer and the Dell: Technology for Good Food
How can technology help get more healthy, fair, affordable, green food to consumers? See five promising new technologies that help to get more Good Food into ...